Dream City Church

client

Dream City Church

Project

Rebrand, Event Coordination

Year

2023

Summary

Blue Zone assisted in the major rebrand of a 100 year old mega-church based in Phoenix, AZ.

Objective

We began working with Dream City Church in 2022 in assisting their events and media team to manage social media, advertise for upcoming events, and manage website maintence and edits.

As a part of their 100 year celebration in 2023, Blue Zone assisted in building and rolling out a rebrand that truly captured the essence of this special client.

What we've done

1. New logo design and style guide.

2. Website rebrand to reflect new branding and ongoing maintenance.

3. Captured media on-site during the roll out to capture the new branding in-use on the main campus in Phoenix, AZ.

4. Managed quarterly events , partnering with major national brands such as TPUSA to bring in attendees as a major source of revenue for the church.

5. Maintain all ongoing social media posting and engagement as well as reputation management and review response for the brand - freeing their team up to focus on event performance and building the on-campus community.

6. With each event, Blue Zone's media department creates high-energy teaser videos to capture early interest in the event and encourage sign-ups.

Creative Process

1. COMMUNICATION: Dream City meets weekly with their dedicated account manager to go over outstanding tasks and hold ups. Our relationship with Dream City thrives because of this partnership.

2. DESIGN: Our design team consistenly exceeds expectations, delivering best-in-industry graphics for events, ads, and collatoral.

3. IMPLEMENT: Blue Zone dedicates tremendous resources to ensure that Dream City's brand is reflected accurately and we consistently turn around work in an exceptionally short amount of time.

4. ONGOING SUCCESS: With a successful rebrand and 4 high-achieving events under our belts, we look forward to partnering with Dream City for years to come!

Results

Blue Zone x Dream City have experienced multiple highly successful events, beating ticket sales goals and attendance numbers while managing a smooth roll out of new branding.

Conclusion

We at Blue Zone are blessed to work with clients like Dream City Church in speading the Good News of the Gospel and building the Kingdom of God on earth.

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