Alpha Training Center

client

Alpha Training Center

Project

Rebrand

Year

2023

Summary

Blue Zone partnered with Alpha Training Center to rebrand and refresh their young busineses.

OBJECTIVE

To Rebrand A young, successful Jiu Jitsu gym that opened locally in 2020.

Alpha Training Center has a stellar reputation, but needed help reflecting that reputation online through a new website and social media.

WHAT WE DID

1. Created A New Logo And Brand Style Guide That Incorpored Elements Of Their Energy and Mission And Brought A Vibrancy reflective of the classes they teach.

2. Built A New Website Highlighting Their Energetic Team, Their Stellar Reputation, And Showcased Their New Branding Prominently.

3. Captured New Media In The Form Of A Captivating Banner Video For Their Website And Brand Ethos video that truly captured the story behind this brand.

Check it out below!

CREATIVE PROCESS

1. RESEARCH: Our Design Team Conducted Thourough Research Of The Business, The Industry, The Businesses's Values, Competitors, And Target Audience To Gain A Better Understanding Of The Brand And What They Were Going For In A Rebrand.

2. DRAFTING: We Drafted A Number Of Versions Of Both The Logo And The Website To Give The Client Options And Better Understand The Direction They Wanted To Head Towards For Their Rebrand. After 3 Weeks, We Had Selected A Logo And Website Design And Began The Design Process.

3. DESIGN: Our Team Worked Hard Over The Next 3 Weeks To Deliver Digital Products That Would Showcase The Best Of The Brand And Their New Rebrand. We Incorporated The Stunning Media We Captured To Really Tell The Story Of The Company Through A Digital Medium.

4. REFINEMENT: We Worked With The Client To Ensure That All Designs, Media, Copy, And Industry Verbiage Were Accurate And Up-To-Date With Their Brand Voice.

5. FINALIZATION: Blue Zone Delivered Final Designs Of Logo, Website, And All Collatoral In Various File Formats To Ensure That All Was Suitable for Both Digital And Print Use.

RESULTS

The New Logo Accurately Represented The Brand's Values And Appealed To Their Target Audience. The Business Reported Increased Website Traffic And Social Media Engagement.


CONCLUSION

Blue Zone Was Honored To Work With Such An energetic, loyal Local Business. Amanda and Hernando at Alpha Training Center have truly become friends with our team at Blue Zone and we were blessed to work with them on this project!

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