May 4, 2022

Why Is On-Page SEO So Important?

Making the most out of your business’s online presence is an increasingly complex process. Since more business transactions than ever before are done online, the importance of having strong search engine optimization practices has never been higher. On-page SEO (or on-site SEO) is one key element of a successful SEO strategy. Here is some information about what on-page SEO is, and how on-page SEO services can help boost the business that you do online.

What Is On-Page SEO?

SEO stands for Search Engine Optimization, which simply means the effort you put into “optimizing” your website so that search engines like Google will give your site maximum visibility whenever a user types in a search that matches the product or service you provide.

SEO strategies are the processes and practices that you put in place when you build and expand your website so that it moves up in search engine rankings. You already know how it works: when you type in a term and hit “search”, certain websites will pop up on the first page.  What you might not notice at the top of the page is that your search may have resulted in 10’s of millions of website hits.  Your goal is to show up on page 1, not page 100.

The sites that show up at the top of a search (other than paid ads) have optimized their sites so that internet users will see their websites first.  There are many different facets to this process, and the algorithms that popular search engines employ are constantly changing and evolving in the ways that they present information to users. This means that SEO is a constantly developing field that requires some expertise to navigate.

One important aspect of SEO is on-page SEO, and it is a critical aspect in gaining search engine visibility. On-page SEO focuses on the content of your website itself, to make sure that the content and the “tags” describing your content accurately match what a user is looking for when he clicks the search button.  

In other words, every search engine company’s goal is to make sure, as much as possible, that when a user performs a search, the sites that the search engine calls up are truly relevant to what the user is looking for, and that the engine is not just calling up sites that have stuffed a bunch of search words into their site.

This means that your website content has to take into account how search engine algorithms work, and how search engines look at the content of your website to “match” it to user searches.  In addition to the content you actually read, however, search engines will look at how you use tags, internal links, titles, URL addresses and other “unseen” aspects of your site as elements in determining ranking.  What you do on-page is critical to SEO.

In Today’s Internet Marketplace, SEO is Important

When you consider the pace at which online business is done, with most users spending two minutes or less scrolling through their search results before making a decision on where they will take their business, you can see why businesses put such a focus on strong SEO. The fact of the matter is that if your page doesn’t appear within the first few pages of results for searches relevant to your business or organization, chances are your customers may not find you–and will instead find one of your competitors.

You have the expertise and skills to carry out the tasks that your business or organization provides.  But you don’t have the time to become an expert on SEO.  You need help.

Remember, optimizing your website isn’t a one-off process. What works today may change in the future as the internet becomes even more crowded, and the tools utilized by search engines to rank websites continue to evolve. Like it or not, maintaining a dynamic online presence should be a critical aspect of your marketing strategy.

Our On-Page SEO Services Can Help

If you don’t develop a system that helps you stay on top of all the latest requirements to make your website visible, your business may not grow and succeed the way you need it to.  And you don’t have the time to become an expert on web design. That’s why you should leave SEO to a professional digital marketing company to ensure you’re getting the most out of your online brand. By trusting trained experts who make it their business to keep up-to-date on the current demands of on-page SEO and other optimization techniques, you can focus your attention on doing what you do best.

Our full-service digital marketing agency has everything you need to streamline your online presence and engage with the audience you’re seeking to reach. Reach out to Blue Zone today for a free business report card to tell you all of the ways we can improve your digital strategy.

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