December 15, 2022

How Videos Have Changed the Marketing Game

The world of marketing has radically changed in recent years. Video marketing dominates. Videos have become not only the lifeblood of marketing, but they have even changed the way we interact with each other and the world around us.

Nothing consumes a modern audience more than video shorts, reels, films, and other media content. In the US alone, 97.8 percent of internet users aged between 18 and 24 consider themselves digital video viewers.

Owing to various factors, such as shutdowns and cultural changes, more and more people turn to their smartphones or devices to make connections, find answers, and even encounter a broader cultural identity.

We live in a video world. This is actually great news for marketers. Why? Your audience already exists. In the past, marketers had to contrive methods for reaching their target market.

Now, there are numerous ways you can use video marketing to provide answers, engineer trust, and earn customer loyalty.

Consider the facts…

  • 54% of consumers want to see more video content from a brand or business they support
  • Websites see a search engine boost when they add video
  • 83% of marketers say that videos generate leads
  • Video performs 87% better than any other form of visual content online
  • People spend 6.8 hours watching online videos each week
  • 81% of marketers feel that video has a direct, positive impact on sales

This creates a massive window of opportunity for marketers. Millions of people worldwide are searching for answers online. If you can use videos to prove that you are trustworthy, helpful, and knowledgeable in your field, you will start seeing results.

New to video marketing? Wondering how you can jump on the video media bandwagon? Not just any videos will do, and there is plenty of competition. You want to make sure your videos stand out and get noticed. Grow your audience by aiming at these goals:


Today’s audience has largely lost faith in conventional sources of authority. What does that mean for marketing? People are searching for companies they can trust. Especially younger generations often prefer videos that mimic the same content they see on their friend’s social media sites. For example, videos that appear less professional or “staged” often engender greater levels of confidence.


Audiences are searching for answers to daily questions or problems they may face. If you can demonstrate credibility and authority concerning your field, if you can offer real solutions, you will invite organically inbound traffic to your site. Create smart videos that show your audience you know what you’re doing.


It’s important to know who your audience is before you begin. Imagine the kind of person who might be interested in your products or services and create videos targeting that market. Consider the general age, interests, and pastimes of your audience. Learn how to speak their language and convince your audience that you understand their needs and challenges.

Too Busy to Come Up with Content?

At Blue Zone marketing, we have proven ourselves in the media marketing industry. If you need help understanding how to create relevant content that captures your brand and voice and reaches your audience, contact us today.

Or, if you would prefer not to worry about creating video content and hire experts to do it for you, that’s what we are here for. Give us a call or schedule an appointment and find out how we can bring your business to the next level with media videos!

Let's Get to work!